As a new business, Patent Pending needed a brand identity that reflects its artisanal yet modern approach to home decor and gifts. The logo features two interlocking "P"s as a distinctive lettermark, the established date speaks to heritage and suggests growth while the expanded color palette creates an extensible system that allows for versatile mixing and matching.
To enhance this identity, a line of spirited merchandise and signage was created, incorporating the logo and color scheme. This includes branded apparel and home goods for an immersive brand experience, alongside stylish signage that helps the store stand out in its small-town setting.
Click to view the brand identity guidelines (pdf):
